Brand Guide

Use our brand consistently—everywhere Wangard shows up.

This page provides high-level guidance on Wangard Partners brand usage, including logo standards, color palette, and typography. For full specifications and examples, download the official Brand Guidelines PDF.

Download assets Logo usage Colors Typography

At a glance

Brand standards that protect recognition and trust.

Our logo, typography, and color palette are core to Wangard’s visual identity. Using approved files, consistent spacing, and the correct colors helps ensure every touchpoint feels unified and credible.

Use approved logo files

Don’t recreate, modify, or “clean up” the mark. Use official downloads for digital and print.

Keep clear space

Always maintain an exclusion zone around the logo for clarity and legibility.

Stay on palette

Use primary brand colors as the foundation, with neutrals to support layout and readability.

Use Gotham typography

Maintain a clean sans-serif system across web and print materials for consistency.

Downloads

Get the official brand guide and logo package.

Use these files for marketing collateral, presentations, email signatures, signage, and web graphics. When in doubt, start with the PDF guidelines and use only the official logo formats package.

Download Brand Guidelines (PDF) Download Logo Package (ZIP)

Quick file-type guidance

Digital: SVG, PNG, JPG. Print: AI, EPS, TIFF (600 DPI).

Logo usage

Appropriate logo usage

Our logo should always appear crisp, properly spaced, and proportionally scaled. Maintain a clear exclusion zone around the mark and use approved file formats for the output you need.

Sizing

  • No maximum size: scale as needed when quality is maintained.
  • Digital minimum width: 90px @ 150 PPI.
  • Print minimum width: 1.5" @ 600 DPI.

Clear space (exclusion zone)

Always allow a minimum space around the logo or icon. Don’t crowd it with text, edges, or other marks.

Icon-only use

The icon can represent the brand when the full logo won’t fit or where the mark is already well recognized (e.g., social avatars, app/favicon icons, signage, merchandise).

Do

  • Scale proportionally.
  • Use approved brand colors, black, or white.
  • Maintain clear space for visibility.
  • Ensure strong background contrast.

Don’t

  • Stretch, skew, rotate, or recolor the icon.
  • Apply gradients or outlines.
  • Place on busy/low-contrast backgrounds.
  • Combine with unapproved text or shapes.

Color palette

Primary + secondary colors

Primary brand colors should lead. Secondary neutrals support layouts, backgrounds, and readability. Use consistent values across digital (HEX/RGB) and print (CMYK).

Primary

Wangard Blue

HEX #004B8D

RGB 0, 75, 141 • CMYK 100, 79, 16, 3

Wangard Green

HEX #47AA42

RGB 71, 170, 66 • CMYK 74, 8, 100, 0

Secondary

Black

HEX #000000

RGB 0, 0, 0 • CMYK 30, 30, 30, 100

Grey

HEX #999999

RGB 153, 153, 153 • CMYK 43, 35, 35, 1

Light Grey

HEX #D2D2D2

RGB 210, 210, 210 • CMYK 17, 13, 13, 0

Off White

HEX #F8F8F8

RGB 248, 248, 248 • CMYK 2, 1, 1, 0

Accessibility note

Ensure strong contrast between text and background colors, especially in digital graphics and web content. When placing the logo or icon, choose backgrounds that keep the mark clear and legible.

Typography

Gotham type system

Gotham is the primary brand typeface for web and official print materials. Keep typography clean and consistent, and avoid serif fonts (except within the logo).

Recommended weights

  • Gotham Light — body and long-form readability
  • Gotham Medium — subheads, labels, UI
  • Gotham Bold — headings and emphasis
  • Italic variants — limited, purposeful emphasis

Usage rules

  • Web + official print: use Gotham as the primary typeface where available.
  • Internal letterhead printing: sans-serif substitutes are acceptable if Gotham isn’t available.
  • Avoid serif fonts on web and printed documents (logo is the exception).

Practical web fallback stack

If Gotham isn’t available in a browser context, use a clean sans-serif fallback: 

font-family: Gotham, "Helvetica Neue", Helvetica, Arial, sans-serif;

Note: If you want Gotham to render consistently on the website, it should be properly licensed and served via webfont files.

Brand personality

Strength of experience. Spirit of innovation.

Our brand reflects clarity, purpose, and forward-thinking solutions—balanced with a human, community-minded approach.

Clear + confident

Simple layouts, legible type, and intentional hierarchy.

Professional

Consistent and credible across every touchpoint.

Community-driven

Warmth and authenticity in imagery and messaging.

Modern + resilient

A clean system that scales across digital and print.