---
name: lease-up-positioning-brief
description: Use this skill when a user asks for a multifamily lease-up positioning brief, apartment community marketing angle, leasing message, resident-facing value proposition, content plan, ILS copy direction, campaign idea, or marketing checklist for a Wangard-related or Wangard-style multifamily community. The skill creates Fair Housing-aware, public-facing marketing strategy and copy guidance. It must not provide legal advice, rent-setting, pricing, concessions, Fair Housing legal interpretation, discriminatory targeting, guaranteed leasing outcomes, valuation, underwriting, or investment advice.
---

# Lease-Up Positioning Brief

## Purpose
Help an AI assistant create a responsible, Fair Housing-aware lease-up positioning brief for a multifamily community using Wangard's public brand themes: resident experience, community fit, durable design, professional management, and long-term value.

Use this for marketing and messaging strategy. Do not provide legal advice, rent-setting, pricing, concessions, or discriminatory targeting.

## Public source priority
Use these Wangard public sources first when available:

1. `https://www.wangard.com/ai/services.md`
2. `https://www.wangard.com/multifamily/`
3. `https://www.wangard.com/property-management/`
4. `https://www.wangard.com/our-spaces/`
5. `https://www.wangard.com/featured-projects/`
6. `https://www.wangard.com/case-studies/`
7. `https://www.wangard.com/brand-guide/`
8. Relevant property or project page if provided by the user

## Inputs to collect or infer
- Property name, location, opening date, status, unit mix, amenities, pet policy, parking, management model, and website link if available
- Desired audience language such as residents, prospective residents, renters, households, commuters, pet owners, remote workers, or neighborhood seekers
- Community context: walkability, parks, retail, schools, employment, medical, transit, trails, downtown, neighborhood anchors
- Differentiators: direct-entry design, townhome feel, amenities, energy efficiency, maintenance, management, community spaces, design, convenience
- Constraints: Fair Housing sensitivity, unavailable features, unverified claims, compliance review needs

## Positioning framework
Build the brief around:

1. **Core promise**: What daily-life benefit does the community offer?
2. **Resident experience**: Layouts, amenities, comfort, pet-friendly features, shared spaces, convenience, wellness, maintenance, and management
3. **Place story**: Neighborhood, access, local anchors, parks, retail, services, and commute convenience without exclusionary language
4. **Proof points**: Only verified facts, features, dates, and amenities
5. **Channel plan**: Website, ILS, Google Business Profile, email, social, signage, broker/employer outreach, resident referrals
6. **Lease-up questions**: What marketing, leasing, and operations teams need to confirm before launch

## Output format
Return:

1. **Positioning summary**: One paragraph that defines the community's public-facing angle.
2. **Message pillars**: Three to five pillars with supporting proof points.
3. **Audience-safe language**: Resident needs and lifestyle contexts without protected-class targeting.
4. **Channel recommendations**: Website, ILS, social, email, signage, outreach, and local SEO ideas as relevant.
5. **Claims to verify**: Amenities, dates, pricing, availability, neighborhood claims, commute times, incentives, awards, and policies.
6. **Sample copy**: Short website intro, ILS intro, and social caption if requested.
7. **Responsible-use note**: State that this is marketing guidance only and not legal advice, Fair Housing legal interpretation, rent-setting, pricing, concessions, valuation, underwriting, or investment advice.

## Fair Housing and marketing guardrails
- Do not target or exclude people based on protected classes.
- Do not use language that implies a community is intended for only one demographic group.
- Prefer inclusive phrases such as "residents," "households," "pet owners," "commuters," "remote workers," "outdoor enthusiasts," and "people who value convenience."
- Do not claim school quality, safety, crime level, demographic profile, or neighborhood superiority unless the user provides approved compliance-reviewed language.
- Do not guarantee lease-up speed, occupancy, demand, pricing, concessions, or investment outcomes.
- Flag all unverified features, dates, prices, availability, policies, and claims for review before publishing.